Web development is a broad term that includes all areas of developing a web site for the whole world be it a simple static site with plain text on it to the complex sites with having electronic business, internet applications or be it social network sites. Once you have your website built next goal of yours must be that it reaches to the targeted audiences/clients. In this to make your website visible to everyone on the search engines one has to opt for Search Engine Optimization. SEO improves the visibility of website via natural or organic (unpaid) search results. Search Engine Marketing is another form of SEO and is target paid listings. SEO optimizing a website sometimes can be a very long process depending upon the targeted ranking and no of keywords. By having this done one can get their website rank higher irrespective of any search engine. Searching for a specific term there may be millions of pages and in that if your site doesn’t come in top then you might not be able to achieve what you wanted through your website.
Through a tailored strategies and use of proper algorithms you can improve the positioning of your website pages. By making few adjustments in the web pages that are favourable to search engines we can carry out SEO and with this it is equally important to build links related to other websites ensures higher rankings for keywords that are significant to a website’s products and services. In other words optimizing a website involves editing page content and HTML with associated coding to both increase its significance to specific keywords and to remove barriers to the indexing activities of search engines. Increasing the number of backlinks and in-bound links is one of the SEO tactics in order to promote a web site.
A website which has higher and more frequently appears in the search results list, it gets more number of visitors visiting the site. Image search, video search, local search, academic search news, industry-specific vertical search engines and news search are the areas on which the SEO can target and in this way it gives a website web presence.
| Features | SEO Silver | SEO Gold | SEO Diamond | SEO Platinum |
Website Attributes |
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| Size of Website | 10 Pages | 25 Pages | 50 Pages | 100 Pages |
| Number of Keywords | 5 | 10 | 20 | 30 |
| To 10 Rankings | 3 | 6 | 10 | 15 |
| Delivery time Frame | 6 Months | 6 Months | 6 Months | 6 Months |
On-Page Optimization Activities |
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| Website Analysis |  |
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| Competitive Analysis | |
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| Website Structure Optimization | |
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| W3C Compliancy | ONLY HOME PAGE | ONLY HOME PAGE | ONLY HOME PAGE | ONLY HOME PAGE |
| META Tag Optimization | |
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| Content Optimization | |
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| Image Optimization | |
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| Sitemap Implementation | |
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| Robot.txt Implementation |  |
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| Google Analytics Setup | |
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| RSS Feed Setup | |
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| Manual Search Engine Submission | |
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Off-Page Optimization
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| Manual Directory Submission | 100 | 120 | 150 | 250 |
| Link building | 20 | 30 | 40 | 50 |
| Article Creation and Submission | 1 | 2 | 3 | 5 |
| PR Creation and Distribution | |
1 | 2 | 3 |
| Forum / Blog Posting | |
10 | 20 | 50 |
| Social Book Marking | |
15 | 25 | 50 |
| Price Per Month | $250/month | $450/month | $650/month | $1000/month |